Boeing 787 Dreamliner takes off for first time

http://www.youtube.com/watch?v=swlTrsxNgJE&feature=player_embedded#

Boeing's new 787 Dreamliner has taken its first full test flight over Washington state.
The 787 was first unveiled in July 2007 and is Boeing's first all-new jet since 1995.
The lightweight design, made of carbon and titanium, should reduce fuel consumption as well as save on maintenance costs.
The plane took off from Everett airfield in Seattle to begin a series of tests on flight lasting just over three hours.

http://news.bbc.co.uk/1/hi/business/8415075.stm

http://www.guardian.co.uk/business/gallery/2009/dec/16/boeing-air-transport

Social responsibility of Airlines

American Airline
AA have always believed that their responsibility to employees is to:
§• Provide competitive pay and benefits
§• Ensure a respectful and safe work environment
§• Embrace diversity and promote inclusiveness
§• Extend opportunities for career growth and development

AA customers’ needs can be simply expressed:
§• Be safe and secure
§• Arrive at destinations on schedule
§• Receive bags and cargo on schedule and in the expected condition
§• Interact along the way with competent, caring, and pleasant individuals

AA strive to make a positive contribution to the many communities we serve around the world by:
§• Connecting developing and mature markets
§• Providing high-quality employment opportunities
§• Protecting environmental resources
§• Supporting local and regional economies
§• Sharing our time, talent, and other resources with local non-profit organizations

{ http://www.aa.com/content/images/amrcorp/corpresponsibilityreport.pdf }

Boeing 787

Aircraft profile: Boeing 787
The 210-330-seat Boeing 787 is aimed at a potential replacement market for the Boeing 767, Airbus A300-600 and A330-200/-300, estimated at more than 3,500 medium-range airliners. Three versions of the 787 have been approved: The 210-250-passenger 787-8, with a range of 15,700km, 787-9, carrying up to 290 passengers up to 16,300km and the 330-seat, 6,500km range 787-3.
Powered by two 55,000lb – 70,000lb thrust engines from General Electric and Rolls-Royce. GE is developing the new GEnX, Rolls-Royce the Trent 1000. Boeing claims a 20 per cent fuel burn advantage for the 787 over the 767 and an increased cruising speed of Mach 0.85.
A range of new technologies are being incorporated into the Boeing 787. At least half of its primary structure will be built from composite materials, more than any other airliner.
History
The 787 programme came out of the 7E7 study for a conventional aircraft to replace the original Sonic Cruiser programme after Boeing decided it was over-ambitious. Board approval for the Boeing 787 came in late 2003 with full launch and a record order for 50 aircraft from All Nippon Airways. Since then 58 airlines have ordered 896 Boeing 787s, making it the most successful aircraft launch in Boeing’s history.

(http://www.flightglobal.com/landingpage/boeing%20787.html)